Audiences from customer records
Organise relevant contact groups for a property, campaign or follow-up, with the email addresses or phone numbers needed by the channel.
A property-focused audience
Campaigns with context.
Bring audiences, campaign context and contact preferences closer to the people following up.
Selected audience
Apartment enquiries
Interest2-bedroom apartments
Source contextWebsite enquiries
Review contact preferences before sending.
Extend your REX-OPS sales operation
Explore this capability for a specific team or job alongside the core property-sales process. Configuration follows your operation.
The work behind the workflow
Give each campaign a useful next conversation.
A campaign is only part of the work. The team still needs to know who was contacted, what the buyer wants and which property to discuss next.
Prepare audiences and messages in REX-OPS, send through configured channels and continue from the buyer record. Campaign activity and individual sales follow-up have distinct jobs.
From property to conversation
A relevant message starts with context.
STEP 01
Choose the audience
Select the relevant contact group and review its channel permissions.
Select a step to follow the record.
Aster Gardens · Campaign preparation
- Audience
- Buyers considering apartments
- Context
- Aster Gardens
- Review
- Check contact preferences
Next to review: prepare the message
This is a draft example. Sending depends on enabled channels and contact preferences.
Inside Marketing & campaigns
Inspect the context behind a campaign.
Explore the demonstration workspace. Use its controls to inspect the records and context behind the workflow.
Explore the workspace
REX-OPS Demo workspaceDemo dataDT
Enquiries & lead sources
Every enquiry has a stage, an owner and a next step.
Lead received
2Communication
1Tour signup
1Select a card to see its context. Pipeline stages are configurable; three example stages are shown here.
What to look for
The detail makes
the difference.
Explore the example above, then consider the records and responsibilities your team needs.
Email templates and broadcasts
Prepare branded email content, personalise it for the audience and send through your configured provider with unsubscribe handling.
An email campaign in Draft
WhatsApp campaigns
Prepare the message and attachments, choose an active connection, and review the broadcast checks and plan before confirming.
Campaign context with the enquiry
A route into sales follow-up
Keep the buyer’s source and communication context available in CRM, where the team can qualify the enquiry and decide the next action.
Preferences reviewed before sending
Take the workflow into a more detailed review.
Read the workflow guideConnected capabilities
Keep the work connected to the sale.
Follow this capability into the next part of your REX-OPS process.
Marketing & campaigns
Before you bring the team in
Talk to the teamREX-OPS · Marketing & campaigns
Start with the audience you need to reach.
See how campaign preparation and contact context support your next property conversation.
A personal demonstration of REX-OPS.
YOUR PRODUCT DEMO
- 01Define a relevant audience
- 02Review campaign and channel requirements
- 03Follow enquiry context into CRM
See the product at work.
In your sales context.