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CRM Module

The intelligent
sales pipeline.

Stop forcing brokers to manually enter leads. Our CRM automatically intercepts WhatsApp conversations, classifies client intent, and routes deals to the right desk.

Sales Pipeline
Board
LEAD RECEIVED
3 leads • €0
REFERRAL5h ago
John Doe
+1 (555) 019-2834
€0
OZ
REQUEST1d ago
Alex Smith
+1 (555) 832-1190
€0
JR
COMMUNICATION
9 leads • €515k
WEBSITE1w ago
Sarah Jenkins
+1 (555) 921-3344
€265,000
MS
NO ANSWER
1 leads • €0
META ADS5d ago
Michael Brown
+1 (555) 441-2983
€0
AI Lead Extractor
Parsed from WhatsApp audio:
2 BedsMax €800k

Deep WhatsApp Integration

We don't use simple chatbots. The WhatsApp module is connected directly to our Corporate AI and Vector Database. It dynamically recognizes users by their phone number—providing agents with internal pipeline data, and clients with personalized property matches and updates, completely autonomously.

Role-Based Routing
Differentiates between brokers and clients to deliver context-aware responses instantly.
Vector DB Powered
AI natively queries availability, floor plans, and pricing without human input.

Velocity Metrics

Measure exactly how long leads stay in each pipeline stage. Identify bottlenecks and track agent response times down to the minute.

Avg. Time to Close
14 Days

Omnichannel Ingestion & META CAPI

REX-Ops accepts leads from any channel—other CRMs, direct API integrations, and META Ads. Our AI automatically parses the source, structures the raw data, fills the exact CRM fields, and routes the lead based on your custom rule engine.

Rule-based AssignmentAI Structuring3rd Party CRMs
R
Continuous CAPI Loop
REX-Ops continuously talks back to the META Conversion API, sending deep-funnel offline conversion data back to Facebook. This dramatically improves lead quality and lowers your Cost per Lead over time.

Intelligent Lead Scoring

Evaluates every interaction—calls, history, and repeat inquiries—to dynamically score leads.

LEAD SCORE
10
Low Priority
The lead is new and lacks an email address, making a direct phone call...

AI Agent Prediction

Continuously learning from past closures to provide precise, actionable next steps for your sales team.

AUTOMATIC PREDICTION
Call John Doe immediately.
The lead is new and lacks an email address, making a direct phone call essential for initial contact. Clarify budget and property requirements as the current budget is €0.

Automated Insights

Instantly parses every conversation to extract intent, sentiment, and critical red flags.

AUTOMATED INSIGHTS
INTENT
"Low"
SENTIMENT
Neutral
RED FLAG
Missing email address; client-provided budget is €0.

Bidirectional Calendar Sync

Manage tasks and viewings natively inside REX-Ops with instant two-way synchronization to Google Calendar and Microsoft 365. Your agents never have to double-enter an appointment.

UPCOMING TASK
Property Viewing
Google Sync
Tomorrow, 14:00 - Aura Tower A101

No Lead Left Behind

AI constantly monitors communication gaps. If a lead hasn't been contacted based on pattern rules, the system auto-pings the agent and Head of Sales directly on WhatsApp.

"Reminder: John Doe hasn't been contacted in 3 days. Send a follow-up."

Stop losing leads.

See CRM in Action