REX-OPS Logo
For Real Estate Agencies

Agency CRM & Lead Routing

Stop losing leads to slow response times. REX-OPS automatically routes incoming leads, syncs with your agents' calendars, and automates WhatsApp follow-ups to maximize conversion rates.

AI Intent Extraction & Lead Scoring

Treat every lead differently. REX-Ops uses machine learning to score leads based on their interactions, WhatsApp activity, and portal behavior, allowing your agents to focus purely on the highest-intent buyers.

MK
Michael K.
Source: PropertyFinder
92
SJ
Sarah Jenkins
Source: Facebook Ads
64
DP
David P.
Source: Organic Search
12
LIVE SCORING ENGINE

Behavioral Analytics

Points are awarded when leads open emails, click PDF links, or interact with WhatsApp messages. Agents know exactly who is warm.

Context Extraction

When a lead replies "I want a 2-bed in Marina", the NLP engine automatically tags the lead profile with those requirements.

Auto-Prioritization

The Kanban board automatically sorts High-Intent leads to the top of the agent's queue, preventing missed opportunities.

Intelligent Lead Routing

When a lead comes in from your campaigns or portals, REX-OPS instantly routes it to the right agent based on language, workload, and expertise.

Round-RobinLanguage MatchInstant Alerts
New Lead: Premium Villa
Unassigned
Assigned to: Alex (Speaks EN/RU)
Push notification sent to agent app

WhatsApp Automation

Automatically send pre-approved greeting templates and pitch books directly to the lead's WhatsApp the second they register.

Hello! I'm Alex from Ark Partners. I see you're interested in the Aura Tower. Here is the PDF presentation.

Google Calendar Sync

Viewings and tasks are synced bidirectionally. Never double-book an agent or miss a follow-up call.

Visual Pipeline (Kanban)

Track every deal from 'New' to 'Won'. Enforce mandatory loss-reasons to gather analytics on why deals fall through.